Paul Jung
Age 0 · London, United Kingdom · cofounder and CEO of Medly AI
400,000 students signed up for Medly in nine months, and 75% were still learning three months in, which let Paul Jung raise an $8 million seed round off real retention instead of hype.
№ 058Exhibit AThe Setup
Paul Jung grew up in a low income household as the child of first generation immigrants, went through the UK state school system, and could not afford the private tutoring that wealthier classmates used to climb the ladder. That frustration followed him into medicine, where he met cofounder Kavi Samra at UCL, and both saw the same pattern again and again in the exam treadmill that controls access to universities and professional careers.
Instead of staying in secure NHS jobs, they left medicine and pointed their training toward a single question: could an AI tutor reproduce the best parts of a top private tutor, but at a price point and availability that works for every GCSE, A level, IGCSE and IB student, not just the top decile. Medly AI was the answer, built as an AI first exam prep platform aimed squarely at high stakes tests that parents already overspend on, with Paul as CEO coordinating product, pedagogy and regulatory proof.
The Evidence
Medly launched publicly in February 2025 and focused ruthlessly on UK exam preparation markets that already have clear demand and tight feedback loops, starting with GCSE, IGCSE, A level and International Baccalaureate exams. Within roughly nine months they reported more than 400,000 students using the AI tutor in the UK alone and a 600 percent increase in the user base since launch, hard numbers that turned vague AI edtech narratives into something investors could underwrite.
Instead of selling only a story about access, Jung stacked proof that Medly changes outcomes and can work at national scale. The company secured a highly competitive Department for Education AI Tutoring Tools Pioneers Programme grant, ran a randomized controlled trial across eight UK schools to show measurable grade improvements, and then used that evidence and retention data to raise an $8 million seed round led by Felix Capital with Ada Ventures and Eka Ventures returning, which gave them both capital and validation from specialist early stage funds.
The Mechanism
1. Narrow the problem to a money backed pain, then instrument it. Jung chose exam preparation where parents already spend thousands on tutoring, constrained the product to specific exam boards, and built Medly to slot directly into revision workflows, which made it easy to test whether students were actually learning more and to track retention and engagement instead of just signups.
2. Use public sector credibility as a growth wedge. By winning the Department for Education AI Pioneers grant and running a randomized controlled trial across eight schools, Medly gained something few consumer edtech apps have: government backed proof that the tool does not just keep kids busy but moves grades, which made it easier to convince both schools and investors that this was infrastructure, not a gimmick.
3. Turn retention into the fundraising story. When Jung announced the $8 million seed, the headline metric was that 75 percent of students were still active three months after sign up, and that more than 400,000 students had already used the app, so the pitch to funds like Felix Capital and Ada Ventures was not that AI tutors are a hot theme, it was that Medly had already cracked the hardest part of consumer learning products, getting students to come back long enough for outcomes to compound.
The Steal
- Pick a high stakes, high spend niche like exam preparation and design your AI product to fit the existing behavior, syllabus and incentives so users immediately see the value in their current workflow.
- Do the hard thing early and run real trials with schools or institutions so you can show measured outcome lifts, not just usage screenshots, when you talk to both customers and investors.
- Build your fundraising narrative around retention and progression metrics that tie directly to learning outcomes, since durable engagement is the cleanest signal that you are not just another disposable AI toy.
Case Questions
- How did Paul Jung grow Medly AI?
- Paul Jung grew Medly AI by focusing tightly on UK exam preparation where demand is already intense, then shipping an AI tutor that maps directly onto GCSE, IGCSE, A level and IB curricula. He coupled consumer style growth with institutional proof, winning a Department for Education AI Pioneers grant and running a randomized controlled trial in eight schools, which helped drive adoption to more than 400,000 students while showing that the product improves grades.
- What does Medly AI do?
- Medly AI is an exam preparation platform that uses an AI tutor to give students personalized help for GCSE, IGCSE, A level and International Baccalaureate exams, as well as a separate product for university students. It aims to replicate the benefits of a high quality private tutor through conversational support, targeted practice and feedback, but at a price point and availability that can reach students who cannot afford traditional tutoring.
- How much funding has Medly AI raised?
- Medly AI has raised an $8 million seed round led by Felix Capital, with participation from existing investors Ada Ventures and Eka Ventures along with several angel backers. This round brought the company enough capital to scale its AI tutoring infrastructure, expand its reach across UK schools and deepen its work on evidence based interventions for disadvantaged students.
- What is Paul Jung's background before founding Medly AI?
- Before founding Medly AI, Paul Jung trained and worked as a medical doctor after studying medicine at University College London, and he grew up in a low income immigrant family that could not afford private tutoring. That lived experience with educational inequality, combined with clinical training in evidence based practice, shaped his decision to leave medicine, build an AI tutor and back it with rigorous trials and government partnerships.
Evidence Log
- IT Brief — Medly raises USD $8 million to grow AI tutoring app
- LinkedIn — Paul Jung on Medly AI seed round and traction
- EU-Startups — London's Medly raises €6.9 million to democratise access to personalised education
- Bdaily — AI tutor platform raises $8 million to level playing field
- Ada Ventures — Why we invested in Medly AI