Shubham Jaiswal
Age 0 · India · founding engineer turned AI founder
He scaled a UPI stack to 150M transactions per day with 50% lower infra costs, then walked away to quietly build an AI product on top of the same discipline that kept banks from crashing.
The Setup
Shubham Jaiswal did not start as an AI founder, he started as the person banks call when things cannot go down. At SuperMoney he was one of the founding engineers and took their UPI platform from zero to 150 million transactions per day, while deliberately designing it to handle three times that volume so growth could never outpace reliability overnight.
That experience pushed him into the unglamorous work that almost no first time AI founder touches: compliance, security and infrastructure economics. He led SISA certification, VAPT efforts and deep cost optimization on Google Cloud, cutting BigQuery and Spanner costs by roughly half, while working with PSP partners to reduce UPI failures by about 60 percent. By the time he moved into AI, he had already seen how fragile growth looks when you ignore the plumbing.
The Evidence
At InsuredMine, Shubham was promoted to Vice President of Technology and given control of the software development team and India operations, which is an unusual level of trust for a young engineer. The company credited him not just with shipping features, but with driving organizational growth and building a product roadmap that could support a modern insurance CRM business in the United States.
Parallel to that, he started publishing sharp commentary for founders and investors on LinkedIn under series like TheVCJourney and SJ Insights. Instead of feel good quotes, he wrote about specific failure patterns he had seen in post mortems, like founders mistaking a quick launch for a smart launch and ending up with a pile of technical debt. This positioned him as the rare technical founder who speaks fluent venture language, which quietly builds distribution long before an AI product link shows up.
The Mechanism
1. Use high scale war stories as lead magnets. Shubham leans on concrete numbers from his SuperMoney and InsuredMine work, like 150 million daily UPI transactions and 50 percent infra cost reductions, when he talks about product and venture. Those specifics create instant credibility with both technical people and investors because they can map directly to the risk in any AI infrastructure play.
2. Teach publicly instead of pitching a stealth product. His LinkedIn content dissects common founder mistakes around MVPs, technical debt and fund strategy, which attracts exactly the audience he will need later users, angels and fund managers who already trust his judgment before he ever asks them for a signup or a check. Content becomes the always on top of funnel for a product that does not need to be named yet.
3. Build distribution inside institutions, then step out. By running technology and operations at a B2B SaaS company and managing compliance heavy systems in fintech, he built a dense graph of executives, partners and regulators who already know he can ship production grade systems. When he finally moves his AI product into the open, he can bypass cold outreach and simply route through that existing network to land design partners and reference customers.
The Steal
- Lead with one or two non negotiable numbers from your past work that prove you can handle production scale, then repeat them everywhere you talk about your new AI product.
- Publish grounded breakdowns of mistakes you have actually seen in the field instead of motivational posts, because serious founders and investors self select into that signal rich content.
- Spend a few years inside regulated or high volume systems to earn distribution and trust with operators, then treat that network as your first sales channel when you finally spin up an AI startup.
Case Questions
- How did Shubham Jaiswal grow his reputation before starting an AI startup?
- Shubham Jaiswal built his reputation as a founding engineer at SuperMoney where he architected and scaled the UPI platform from zero to 150 million transactions per day. He followed that with a Vice President of Technology role at InsuredMine, where leadership credited him with driving growth and the product roadmap, and he reinforced that track record by sharing detailed insights about venture and technical debt on LinkedIn.
- What did Shubham Jaiswal do at SuperMoney?
- At SuperMoney, Shubham Jaiswal led the architecture and scaling of several critical platforms across payments, commerce and third party integrations. He designed their UPI system for massive transaction volume, cut BigQuery and Spanner costs by about 50 percent, and worked with PSP partners to reduce UPI failures by roughly 60 percent, which made him the backbone of their payment infrastructure.
- What role did Shubham Jaiswal have at InsuredMine?
- InsuredMine promoted Shubham Jaiswal to Vice President of Technology and put him in charge of the software development team and India operations. The company publicly highlighted that he not only drove organizational growth but also created a strong product roadmap, which shows that he operated as both a technical leader and a business partner.
- Does Shubham Jaiswal publicly share how he thinks about startups and venture capital?
- Yes, Shubham Jaiswal posts long form content on LinkedIn in series like TheVCJourney where he analyzes how fund strategies shape support and how rushed MVPs turn into crippling technical debt. Those posts are aimed at founders and investors, and they double as a distribution channel for any future AI product he chooses to reveal.